Wild Heart Collection supports the non profit organisation Wildhood Foundation. Wildhood works to prevent illegal trafficking of threatened species. Every day 100 elephants and 4 rhinos are being killed for their tusks and horns. In 10 years, these species can be extinct in the wild.
For each sold Wild Heart jewellery, 10% is donated to Wildhood Foundation.
“Wild Heart symbolizes our love for the wild animal’s we fight to protect! I am so proud of the collaboration with Sophie by Sophie, which helps to spread Wildhood’s message about the current situation for these animals. It is a serious situation that we are facing and it is up to our generation to make a difference. I refuse to live in a world where wildlife is only found in zoos and fairy tales" says Filippa Tarras-Wahlberg, founder of Wildhood Foundation.
“The amount of wildlife on earth has reduced with more than 50 % during the last decades. This is a brutal and frightening reality. I have always cherished animal’s place on our planet, which makes this collaboration so important to me. Wildhood Foundation does a fantastic work and it feels meaningful to be able to contribute to their mission” says Sophie Gyllenhammar Mattsson.