Meet Lucinda  - an everyday hero for Childhood

"Childhood is an integral part of Sophie by Sophie’s DNA and I am so proud of our collaboration. Hearing Lucindas story and her dedicated mission makes me even stronger in my belief that every single person has the power to make a difference"


For more than ten years, Lucinda has worked to help vulnerable women and children in her neighborhood Lavender Hill in Cape Town. Lucinda used to run all of her activities out of her own home, including a shelter for abused women.  Lucinda did all this with the help of friends  and did not take out a salary. With support from Childhood, she has had premises for her work for the past two years, is able to take a salary every month and has employed staff.

During 2017, Cape Town experienced a wave of brutal child murders and kidnappings. Lucinda’s organization, Philisa Abafazi Bethu, was involved in arranging the search efforts that followed the disappearance of the children. During the searches, it was discovered that many houses were being used as “hangouts,” where young girls were kidnapped by older men or criminal gangs and then later drugged and raped. The girls’ parents had reported the crimes to the authorities, but had not received any help

During and after these tragic events, Lucinda played a key part in supporting the families in the area and preventing riots. She made a team of older female volunteers that gathered to search for the children permanent. The team got the name Rene; after the first girl they looked for, who was found raped and murdered behind a neighbour’s house. The Rene Roman Search and Rescue Team  escorts unaccompanied children home after dark and carries out night patrols – all in the name of stopping children from being abducted and raped.

We don’t know where Lucinda gets her energy from, but it is fantastic that there are driving spirits like her. She is a true hero and a source of inspiration, living at the center of all that is happening with no intention of leaving. She is needed.


From the very beginning of her career, Sophie Gyllenhammar Mattsson knew that she wanted to initiate a charity collaboration and so she contacted the World Childhood Foundation. The World Childhood Foundation was founded in 1999 by Her Royal Majesty Queen Silvia of Sweden. The goal of Childhood is that no child should be exposed to a violent or damaging environment, but instead have the opportunity to grow up with memories of a safe and loving childhood. The Childhood collection consists of the original Childhood Bracelet, the Childhood Necklace and the Childhood Earrings.

For each sold Childhood Jewellery 10% is donated to the World Childhood Foundation.